Contextual targeting rules

The following table outlines the criteria, conditions and accepted values for contextual targeting rules. 

For a list of behavioral rules that let you target email content with consumer behavior on your website or based on content block activity.  

The default time zone for when a consumer cannot be geolocated is -0500. This applies to time-based targeting rules including Date, Day of week, Time of day and Time zone.

Criteria Conditions available Accepted values
Always [not applicable]
The selected content always displays.
Date is before Date, time and timezone (select from the calendar)
is after Date, time and timezone (select from the calendar)
is between Range of two dates, times and timezones (selected from the calendar)
Day of week is Day
is not Day 
Device is One of the following devices:
  • iPhone
  • iPad
  • Android Tablet
  • Android
  • Blackberry
  • Kindle Fire
  • Windows Phone
  • Other mobile
  • Any mobile
  • Desktop
Note: The desktop experience displays for tablets.
is not One of the following devices:
  • iPhone
  • iPad
  • Android Tablet
  • Android
  • Blackberry
  • Kindle Fire
  • Windows Phone
  • Other mobile
  • Any mobile
  • Desktop
Note: The desktop experience displays for tablets.
user-agent contains String value that matches any part of the user agent string (e.g., to target specifically to iPhone operating systems, enter iPhone OS).
Language is

One of the following languages:

  • English
  • Chinese
  • Spanish
  • Hindi
  • Arabic
  • Portuguese
  • Bengali
  • Russian
  • Japanese
  • French
  • German
Location is Country, region, city (optional)
is not Country, region, city (optional)
is unknown N/A
Mobile Carrier is One of the following carriers:
  • AT&T
  • Sprint
  • T-Mobile
  • Verizon
  • Rogers Cable
  • Bell Canada
  • Shaw Communications
contains One of the following carriers:
  • AT&T
  • Sprint
  • T-Mobile
  • Verizon
  • Rogers Cable
  • Bell Canada
  • Shaw Communications

Query param

String values are case-sensitive.

 is String value for the parameter
is not String value for the parameter
greater than Numeric value for the parameter
less than Numeric value for the parameter
contains

String value for the parameter

Must contain part of or all of the value.
doesn't contain String value for the parameter
does not exist N/A
Random
Percentage of users who will randomly be served the creative from 5% - 100%
Temperature

is less than

 Numeric value for a temperature in degrees Fahrenheit or Celsius
is greater than Numeric value for a temperature in degrees Fahrenheit or Celsius
Time of day is between Range of two hours during a day, timezone
is before Hour of the day, timezone
is after Hour of the day, timezone
Time zone is Time zone
is not Time zone
Weather is One of the following weather conditions:
  • partly cloudy
  • rainy
  • overcast
  • snow
  • clear
  • windy
Note: Additional weather targeting capabilities are available via custom development. For more information, contact your Client Experience team.
is not One of the following weather conditions:
  • partly cloudy
  • rainy
  • overcast
  • snow
  • clear
  • windy
Note: Additional custom weather targeting capabilities are available. For more information, contact your Client Experience team.

About rules

With Movable Ink, engage customers with dynamic content that's targeted to their context the moment the email is opened. Personalize an email by setting rules to display content for various context. 

If a set of rules for a target is met, then the corresponding content displays. This lets you set a variety of content in one email template but target specific content to each recipient. The set of rules for each target is checked individually, starting with the first target, until a match is found. Once a match is found, the corresponding image displays; if no match is found, the default content displays. For step-by-step instructions on adding rules, refer to Set targeting rules.